Sunday, February 11, 2007

Cartoon Network Cheif

http://www.msnbc.msn.com/id/17070830/

Top online media stories of 2006
The head of the Cartoon Network resigned Friday following a marketing stunt that caused a terrorism scare in Boston and led police to shut down bridges and send in the bomb squad. Dozens of blinking electronic devices showing a crude cartoon character had been planted in 10 cities as part of a guerrilla marketing campaign to promote the cartoon “Aqua Teen Hunger Force,” but when Boston authorities got a series of calls about the devices on Jan. 31, they feared the circuit boards with wires could be explosives. On Monday, Turner Broadcasting and an advertising agency involved agreed to pay $2 million in compensation for the emergency response the devices had spurred in Boston. The Cartoon Network is a division of Atlanta-based Turner Broadcasting, whose parent is media giant Time Warner Inc.

This story was very interesting to me because it went right along with our studies. In technology we have so many little gadgets that perform a number of jobs for us to enhance our learning or environment. I thought that the devices would not have been a problem about ten years ago. After nine eleven, America thinks in a different way. We know realize how powerful something like this could be if it was used in the wrong way.

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